Check in with Petra
Plan your day
What you decide lands on your list below.
Today · 4 meetings
11:00
Northwind quarterly planningin 2 hours · Dana, Marcus
Figure out what matters. Then get it done.
Petra is a thought partner you talk to, for anyone building something of their own. Each morning, she helps you pick what to do first. Each evening, she asks how it went. All along, she remembers everything you tell her and keeps your plan in order as things change.
Just $30 a month, about $1 a day.
Twelve founding spotsSee the founding offer
10 minutesMorning and evening, out loud
Every road you’re onEach company, client and side project
$1 a day$30 a month, kept for as long as you stay
When you’re building on your own, no one tells you what comes next.
In your head
You carry the whole list in your head, so all of it feels urgent.
In your to-do app
Your to-do app holds every task, but it can’t tell you which one matters today.
In your AI chat
ChatGPT, Claude and Gemini wait to be asked. None ask how yesterday went.
You’re willing to do the work. Petra makes sure it’s the right work.
Inside Petra
You talk. Petra organizes the rest.
Everything you say lands in three places in the app. Nothing to type up, nothing to maintain.
What to do now.
Your next move, what can wait, and the projects hiding as tasks, each with a first step.
You said
I still haven’t sent the retainer offer, and I need to invoice the two finished jobs.
Today
1 of 4 doneInvoice the two finished jobs
The Studio
Call the venue about March
Events Co.
Fix the onboarding
A project · first step: list the three places new clients get stuck
Where it’s all headed.
Everything you’re building, laid out as a path: what’s done, what you’re on now, and what’s ahead.
You said
I want fewer, bigger clients, so every month stops starting at zero.
Path
3 roadsThe StudioMoving
Priced
Send offer · now
3 retainers
Events Co.On track
Venue
Vendors
Book March
Launch
Voice workQuiet 4 wks
Demo reel
No move since Sep
What she’s learning about you.
Petra’s read on how you work, in your own words, and whether you’re doing what you said you would.
You said
I keep putting off the stuff nobody’s waiting on.
Mirror · Petra’s read on you
“You move fastest on work with a person waiting on it, and slowest on work only you would notice.”
Said you would · did, this month: 7 of 10
How it works
The right things, in the right order, at the right time
Petra keeps the shape of your day and your week. Each talk picks up where the last one left off.
Every morning Now
Plan your day
Picks up where last night left off. Petra hands back what’s now and what can wait.
Every evening Now
Close out today
How it went, what carries over, and tomorrow set up.
Mondays Now
Start your week
What each road needs and which day it goes on. Then today, from what you planned.
Fridays Now
Close out the week
What you said you’d do and what you did, with no guilt. It carries into next week.
Why not an AI chat app, or a to-do app?
AI chat apps wait for you to ask. Your to-do app waits for you to look. Petra pushes you.
| Petra | AI chat apps | Asana or Trello | A coach | |
|---|---|---|---|---|
| Checks in with you morning and evening, no setup | If you set it up | Reminders you set | Weekly, if booked | |
| Built for your work, and remembers all of it | General purpose | Holds what you type | ||
| Keeps your 90-day plan in the right order as things change | You reorder it | |||
| Follows up on what you said you’d do | Due dates you set | |||
| A live group of founders, every other week | ||||
| Price | $30 a month | About $20 a month | Free to start | From $80 an hour |
Two things a chat window won’t do
Every answer is backed.
Her methods come from a named set of respected books and research. She tells you where advice came from, and why it fits you.
You said, Tuesday
I always fold the second they push back on price.
The sourceChris Voss, Never Split the Difference
Answer a price push with a calibrated question (“How am I supposed to do that?”) instead of a concession.
She knows where she stops.
Petra helps you decide. When it’s time to write or build, she hands your AI tool a ready-made prompt.
You decided, Thursday
Offer the retainer. Hold the price.
Ready to hand off
Draft a one-page retainer offer. Decision: $2,400/mo, three deliverables, 90-day minimum. Keep it plain.
Other builders
You work on your own. You don’t have to build alone.
Every member is in the Founders league, a weekly scoreboard for real progress. Connect with the builders you know and cheer each other on. Founding members also meet live every other week.
A weekly league for real progress
You earn bricks for showing up to your check-ins, finishing your to-dos and moving your goals forward. Your best five days count, and the top three each week get a medal.
Founders league4 days left this week
You’re 2nd- 1Priya190
- 2You155
- 3Jordan120
- 4Nia85
- 5Theo60
A sample week. Bricks reset every Monday.
Builders you’re connected to
Connect with people you know on Petra to see each other’s streaks and wins. When one of you hits a milestone, the rest can cheer.
This week
2 wins · 1 milestonePriya shared a winFirst wholesale order
3Jordan hit 5 check-ins in a rowTuesday
CheerNia shared a winSigned her second retainer client
CheerYou reached Level 5Monday
A sample week.
Your information
What you tell Petra stays yours.
We care about your privacy, and frankly, ours too. You’ll tell her about clients, money and the people you work with, so it’s kept like it matters.
- Never sold, never for ads.Used only to help you. The AI behind her voice and thinking doesn’t train on it.
- Encrypted, moving and stored.Every connection is encrypted, and so is everything kept on our servers.
- Locked to your account.Other members can’t see any of it. You can see everything she keeps, and fix it.
- Yours to delete.Close your account from Settings any time.
Encrypted on the way
Encrypted where it’s stored
Locked to your account
What you tell PetraClients, money, people, plans
The founding cohort · twelve spots
A coach charges $80 for an hour. Petra is $30 for a month.
Founding Builders
$30 / month
Yours for as long as you stay. Members who join later pay $150 a month.
12 founding spots
Your money back if it doesn’t work
Show up for 90 days. If Petra still isn’t working for you, we’ll work with you one-on-one until it is, or refund what you paid. How our promise works
Cancel any time. See everything in the founding offer
- Petra, the full appMorning and evening check-ins, your 90-day plan, a partner who remembers and follows up. Mac, Windows and iPhone.$150 / month
- Live onboarding and your roadmapHit the ground running: an hour with a founder to set Petra up and draft your first 90 days.$200
- The Founding Builders mastermindBetter odds your plan works: the founders meet live every other week.$300 / month
- The founders’ communityMake Petra work for you: ask how others use her, tell us what you need.Included
Total value$450 a month + $200